Big life changes don’t start with giant leaps—they begin with small, intentional steps.

Back in 2003, Sir Dave Brailsford took charge of the underperforming British Cycling Team. He wasn’t a world-class coach or a cycling legend. He was just someone who believed in a powerful philosophy: the aggregation of marginal gains. His idea was simple, improve every little thing by just 1%.

Rather than overhaul the entire team or chase new sponsors (some bike companies even refused to work with them), Brailsford focused on small, manageable upgrades. He made bike seats more comfortable. He tweaked training routines slightly. He improved sleep habits and nutrition—just by 1% at a time. And every time something improved, he asked, “What’s the next 1% I can gain?”

By 2008, the British Cycling Team dominated the Olympics, winning 8 gold, 4 silver, and 2 bronze medals—more than they had ever won before. Over the next decade, team members like Sir Bradley Wiggins and Chris Froome went on to win the Tour de France multiple times.

Small wins add up. They work.

You don’t need a crash diet or a punishing workout plan. You don’t need to become a different person overnight. You just need to start with one small move.

Take one of our clients Claire. She had been training hard for running a marathon over the past six months. But her nutrition? A mess. Working from home means food is everywhere and the kitchen too convenient.

Instead of jumping into a strict eating plan or counting every calorie, we decided to do one simple thing: write down what she eats. That’s it. Didn’t even worry about using an app, just a basic notebook and pen. She didn’t track calories or worry about macros, she just started logging her meals.

And you know what? That small action made her pause before each bite. It made her more mindful. That was her 1%.

Maybe nutrition isn’t your issue. Maybe you just need to move. Start with 10 squats today. That’s enough. Try 11 tomorrow, or switch to push-ups. Don’t think about next week—just take one small step today.

So take that first short run. Or just do one squat. Or track one meal. Or maybe just set up a free welcome meeting to talk with a coach and see how we can help.

Improve by just 1% every day, and in a year, you won’t just be a little better—you’ll be more than 30 times better.

Big change starts small.